13 March 2025

Google Analytics 4 connector adds filter capabilities

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When loading data from Google Analytics, you can now filter the results on dimensions and metrics. This allows you to control the selection of data returned in your defined reports (incl. real-time reports), for example to look at specific regions, app versions, and ad units, as well as limiting results with thresholds on metrics. You can add multiple filters to combine compatible dimensions and metrics to refine your analysis.

The filter capability in the Qlik Google Analytics 4 connector is implemented transparently with the native capabilities in Google Analytics, using the same JSON-structures.

Google Analytics 4 Connector (Qlik Cloud)

Google Analytics 4 Connector (Qlik Connectors)

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Barry has over 20 years experience as a Data & Analytics architect, developer, trainer and author. He will gladly help you with any questions you may have.